How Social Media can help promote Youth in Agriculture
The African study revealed that the average age of an African farmer is 62 years. This statistic says a lot about farmers and most specifically agriculture as a sector. Having established how youth are less involved in agriculture and its value chain, the sector suffers as a result, in innovation and technological influence since we cannot deny that youth are more open and influenced by innovations in any sector. This brings upon ICT as an innovation method, more especially Social media.
Social media can be described as “websites and applications that enable users to create and share content and/or participate in social networking”. Individually we can define it based on how we experience it, powerful hashtags like #JobSeekersSA, #WhatsYourNext, #GirlTalksZA have been a great impact in changing the dynamic on how organizations and individuals have coined social media to create impact and content that are changing people’s lives and thinking in respect to different sectors.
Given these innovations in social media, youth are more understanding of the potential social media has around themselves, businesses, different brands, and organizations. Therefore this seeks to challenge the unity in African youth in agriculture. We need to take lessons from these innovative hashtags that once we unite for a cause in agriculture, supporting different agricultural brands, initiatives and bettering the platform for youth looking for opportunities in agriculture.
Businesses and organizations should also look at social media as a meeting point to meet the innovative hashtags and overall advocacy youth are involving themselves in through social media. Click To Tweet
The trend of not radically advocating for agriculture by organizations, to create recyclable conversation without any radical influencing on social media is watering down agriculture and the activism we aim to create. People employed or deployed to manage social media impact in agriculture need to re-strategize their involvement. We need a radical front in social media usage for agriculture. Allow for brand influencing and content recreation to speak to the ordinary youth and entice them to join and know more about the issues around agriculture in Africa
Here is a great article on Digital Marketing Secrets for your farm.
This is a guest post by Nomfundo Zondi of Icebo Empowerment Network, South Africa.
About Nomfundo Zondi
Nomfundo Zondi, Founder of Icebo Empowerment Network, an Agri empowerment, and advocacy platform for youth and women in agriculture and climate change. Together with Icebo Consulting, consulting in agriculture and climate change.
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